In a move to support content creators in West Africa, Meta has announced the introduction of monetization features on Facebook for creators in Nigeria and Ghana.
Starting July 1, 2024, creators with a minimum of 5,000 followers can earn money on Facebook through two new features: In-Stream Ads on Facebook and Facebook Ads on Reels.
This initiative aims to empower creators to generate revenue by producing original videos and growing their online communities.
By providing a platform for creators to monetize their content, Meta hopes to support the growth of the digital economy in the region and encourage innovation in online content creation.
The introduction of these features is a significant step towards recognizing the importance of content creators in shaping online conversations and communities.
By providing a way for creators to earn money from their content, Meta is helping to support the development of high-quality content that resonates with audiences in Nigeria and Ghana.
According to a statement from Meta, these features will allow creators to earn revenue by producing original videos and building their communities.
Eligible creators in both countries can monetise their video and reel content, with support available in over 30 languages globally.
The statement read: “To use either product, creators must pass and remain compliant with Facebook’s partnership monetisation policies and content monetization policies and they must be at least 18 years old.
“Additionally, for in-stream ads creators must meet certain requirements such as having a minimum of 5,000 followers.”
Commenting on the rollout, Global Partnerships Lead, Africa, Middle East and Turkey, at Meta, Moon Baz, said: “Everyday, we’re inspired by the incredible African creators who use Facebook to tell their stories, connect with others and bring people together.”
“This expansion will empower eligible creators in the vibrant creative industry across Nigeria and Ghana to earn money, whilst setting the bar high for creativity across the world and making Meta’s family of apps the one-stop-shop for all creators.
“In-stream Ads can play before, during or after on-demand videos, whether it’s pre-recorded content or when publishing a recording of a previous live stream.
“Types of In-stream Ads include Pre-roll Ads (which play before a video starts,), Mid-roll Ads (which play during videos), Image Ads (static image ads that display beneath the content) and Post-roll Ads (ads which appear at the end of videos).
“Ads on Facebook Reels integrate seamlessly into original Reels, enabling creators to get paid based on the performance of their original reels while entertaining fans”, Baz added.
